Tomorrow’s Tribe

Benetton

“There are no shocking pictures, only shocking reality”

-Oliviero Toscani

 

When I think about Benetton the first thought that comes to my mind is controversy. Benetton is a global fashion brand, that isn’t afraid to speak out their opinions.

For a little historical background, the name comes from the Benetton family who founded the company in 1965 in northern Italy. Nowadays Benetton has a network of over 6,000 stores in 120 countries.

Benetton is well known for its controversial advertising campaigns since its beginnings. We most say that the core of the Benetton brand identity is value, and they try to communicate that in every single ad campaigns but not in the most traditional way. 

How Zara does it?

I think I am not the only one curious about how Zara manage to change the entire collection in no more than two weeks in all the stores all around the world. As most of you might know, Zara belongs to the Inditex Group who also has other stores like Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Inditex is one of the world’s largest fashion retailers with over 6,300 stores throughout the world.

Inditex Global Presence

Sheltering Sky

Oversized Knit

Fall/ Winter 14 Trend Analysis

Big is back and just in time for the inevitable drop in temperature that is coming in a few months. What better way to stay cozy than in an extra-large cardi or slouchy sweater? For fall’s crisp temperatures, designers propose a large quantity of long and lean knits with oversized proportions highlighting a relaxed mood of easy layering and elegant comfort. Fashion brands took cozy staples like sweaters and skirts, and gave them a luxe makeover with fresh cuts and lengths.

Celine Chloé Dion Lee