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Meet Anna Piaggi

When I went to visit the “Hat-ology” exhibition in Milan a few month ago I just fell in love with Anna Piaggi and her extensive hat collection. I thinks I just love her free spirit and eccentric style. This Fashion icon was born in 1931 in Milan and is well known for her  exuberant, unique and eclectic style.

She began her career in the Sixties as the editor of Italian women’s magazine Arianna, before going on to become editor working with the illustrator Antonio Lopez at avant-garde publication Vanity in the Eighties. But she is best known for  her work with Vogue Italia where she is remembered today for her artistic double pages (collages of photos and text pinpointing the cultural references behind current trends), which debuted in September 1988. But as influential as her magazine work may be her own style was even more so.  (more…)

Benetton

“There are no shocking pictures, only shocking reality”

-Oliviero Toscani
 

When I think about Benetton the first thought that comes to my mind is controversy. Benetton is a global fashion brand, that isn’t afraid to speak out their opinions.

For a little historical background, the name comes from the Benetton family who founded the company in 1965 in northern Italy. Nowadays Benetton has a network of over 6,000 stores in 120 countries.

Benetton is well known for its controversial advertising campaigns since its beginnings. We most say that the core of the Benetton brand identity is value, and they try to communicate that in every single ad campaigns but not in the most traditional way.  (more…)

How Zara does it?

I think I am not the only one curious about how Zara manage to change the entire collection in no more than two weeks in all the stores all around the world. As most of you might know, Zara belongs to the Inditex Group who also has other stores like Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Inditex is one of the world’s largest fashion retailers with over 6,300 stores throughout the world.

Inditex Global Presence

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